Like, don't get me wrong there are certain channels (even ones I don't care for) that do be making a lot of content that seems like it takes work, or at least a good amount of research.
But then you got people who put out like 2 videos a year of them monologuing in a costume to a camera and maybe citing 2 books, while making 6 figures (or more), and apparently pay someone to do most of the post production work, and then post about "burnout" on Twitter.
I mean like... come on bro.
I feel like this charade they do of pretending it's really hard is an element of hustle culture. They could just cop to the fact they got a sweet gig and own it, but they all gotta do this song and dance about what a slog it is.
Ah yeah the humblebrag handshake of hustleculture. I feel ya