Not reasonable, perhaps, but theoretically understandable. The escalating price of just about everything implies an increase in value that, in most cases, is not delivered. So some folks simply create their own perks — giving vent to rage or breaking traditional rules of social conduct (i.e., doing whatever the hell they want.)
If you feel you are paying VIP prices, you may well expect to be treated like a VIP.
This longing to be a VIP (which is only a status expressed by purchase power) exposes the monstrous social fabric and social identity that capitalism creates for those ghouls.