The anti-woke crowd is largely a bunch of grifters who want to stir up attention over the latest AAA game because it gets them more attention. Indie games get less attention and are very unabashedly queer, whereas AAA games might do something more subtle like add pronouns. It's a lot harder to claim there's a conspiracy or looming threat when the supposed threat is right there in the open and not mysterious.

They have to make the supposed woke agenda all mysterious, otherwise they can't make a video or series of tweets. They can't say "Celeste is normalizing being transgender" because that's just true, it's a sweet game made by trans people and has a trans main character. They have to instead hook gullible dipshits on some ominous looming threat that will someday change all video games, including the ones made with millions of dollars and huge teams. And they can't have specific enemies, otherwise they'd have to talk on the terms of whoever they're supposedly fighting. They can't ever get specific because otherwise people might start agreeing with whatever "woke" stuff the games have.

The woke agenda can't ever be specific individuals with specific goals. It has to always be a shadowy cabal with nefarious intentions who have literally no reason to be woke. Another reason is they can't just outright state what they mean, because they'd all instantly get banned from whatever platform they're on. They can't say "trans people, gays, and brown people shouldn't be represented in games" because that's simply hate speech that'll get them banned instantly. Instead they have to say "there's an occluded group of interlopers who are making games worse for monetary gain and their own sick pleasure." Because that sentence on its own is true, but they rely upon transphobic/bigoted context for their gullible audience to fill in the gaps

I don't think they even like video games that much, they like attention or whatever meager amounts of money they get