Embodied says it will try to refund recent purchases but makes no promises.
I feel sympathy for the kids. The parents should've known how bad a combination "tech startup" and "product that needs constant updates to function" is.
God I fucking hate the abuse of the word "bricked" by tech journalists. You brick a piece of technology when you fuck it up so bad that it cannot be recovered - it becomes functionally a brick.
They are not bricking this device, they are shutting down the cloud services it needs to function because they are going out of business.
The end result is the same either way, no? After the updates stop coming it'll be as useful as a paperweight.
I agree. Accident or not, when a device is bricked it's permanently fucked, functionally useless. The term suits it and should be what we call this practice unless there's a harsher word to describe a company unplugging the necessary server that kills an otherwise useful, working device.