I posted this then got really busy at work. For me the most effective activism is targeting vegetarians who already somewhat there and ready to make changes in their life and to try to make them see the dissonance in maintaining the consumption of animal products if saving animals was the reason they did it. When I helped run the vegan circlejerk for years I got hundreds of messages of people thanking me because the stupid memes really changed peoples minds. If you would have told me this before hand I would have never believed it.

In my own life the most success I've had with people is the vegan health message. Now that I'm over 40 along with most of my friends we are starting to know friends who died of heart disease and watching our parents really suffer the effects of a carnist diet. Explaining the whole foods plant based diet to my close friends have gotten one of them to come on board first for health then see the animal exploitation for what it is once the meat goggles were off. Even though I don't believe there are "vegans for health" and "vegans for the environment" I do believe that the plant based diet is a good inroad to get people to make changes and get on board with the animal rights message.