Chinese social media app RedNote, known in China as Xiaohongshu, gained nearly 3 million U.S. users in one day earlier this week as a flood of self-proclaimed "TikTok Refugees" joined, according to new data from analytics firm Similarweb.
The Chinese-language app had about 3.4 million daily active users across both iOS and Android devices in the United States as of Monday, up from fewer than 700,000 the day prior, and around 300,000 the week prior, according to the Similarweb estimate.
The influx of users has been driven by a looming U.S. ban on TikTok, used by 170 million Americans, on national security concerns.
The data suggests an even larger shift to RedNote by U.S. users this week than was previously known, explaining its dramatic rise to the top of U.S. app store download rankings. Reuters reported on Tuesday that more than 700,000 new users had joined the app in only two days.
Meanwhile, U.S. usage of TikTok declined ahead of the ban, down 2.1% week over week to about 82.2 million daily active users, Similarweb said.
And it's all sanitized for good reason - the closest places to unsanitized, such as freespeechextremist, are literally just spambots, molesters, troll neo-nazis and people mechanically incapable of holding a conversation without bursting into nonsense screeds in all caps. Effectively, just the people no-one else wants to talk to.
As for the RedNote sanitizing, some of the ones I've seen newcomers getting tripped up on are rules which would make our local social media better. They seem aimed at countering grifters/influencers, sexualization for popularity (not being a prude, rather, there are plenty of other places for that content) and similar negative trends associated with TikTok.