I don't think there's anything good about the writing, but there's a few things that stand out ito mechanics employed and to which outcome effect they appear to be aiming

• (bad) storyteller style (nerds love 'em some stories as much as the next, even those who think they don't)
• touching on sufficiently many topics ("oh wow he's thought about this so hard"
• going just far enough in detail to convince that there's some kind of deeper aspect/more ("wow he knows so much about this")

even this horrible essay pulled the infomercial "but wait, there's more!" at least 5 times. a terrible Plot Twist because he can't figure out how to layer his story devices any better