The marketing for that prop (Uber driver shit) was extremely well funded and devised.
The tilt was "I'm a gig worker and can't work X hours every week, so I need the ability to be an independent contractor to keep working." Obviously all the ads for this were from the standpoint of the drivers, as if it's what they wanted.
"Through October 29, 2020, Yes on Proposition 22 received $202.97 million, which was the most funds that an initiative campaign had ever received in California (not adjusted for inflation). Uber contributed $57 million, DoorDash contributed $52 million, Lyft provided $49 million, InstaCart provided $32 million, and Postmates provided $13 million."
In contrast, labor unions against prop 22 put up a combined total of about $20 million.
The marketing for that prop (Uber driver shit) was extremely well funded and devised. The tilt was "I'm a gig worker and can't work X hours every week, so I need the ability to be an independent contractor to keep working." Obviously all the ads for this were from the standpoint of the drivers, as if it's what they wanted.
"Through October 29, 2020, Yes on Proposition 22 received $202.97 million, which was the most funds that an initiative campaign had ever received in California (not adjusted for inflation). Uber contributed $57 million, DoorDash contributed $52 million, Lyft provided $49 million, InstaCart provided $32 million, and Postmates provided $13 million."
In contrast, labor unions against prop 22 put up a combined total of about $20 million.