Any company that has a product built on recurring payments will always tend towards becoming predatory in the money they need to extract because #1 they need to have pinch points to ensure they get money at regular, predictable intervals since they're a business and #2 because there is absolutely no reason for them not to turn the dial up on the micro-transactions -- up and up -- slowly until the profit gained is cancelled out by the quitting players.
Imagine a low budget open-world anime game, except they had someone who knows how to use lighting and shaders on the dev team and they hired a fucking orchestra to provide an original soundtrack, and also it somehow cost 100 million dollars to make.