I've only had it a couple times but from my experience the chicken comparisons really aren't that much of an exaggeration. It has a mild meaty flavor- it doesn't taste exactly like chicken or anything but it's definitely not the classic "mushroom" flavor like you'd expect from white/portabello mushrooms. The texture is very much like white meat chicken and not much at all like white mushrooms/oysters etc, it's much hardier. It's not one of those situations where something is just flavorless and takes on whatever ya cook it with - it has it's own tasty thang going on. I'm struggling to think of a better way to describe it than "vaguely chickeny in a way that is recognizeable," but i guess: mildly savory, nutty, and with a hint of tartness is probably as detailed as i can get without one in front of me. You definitely wanna pick them before they get too big though as they become dryer, tougher, and less flavorful with age.