The most obvious stupid scam ever conceived and they actually managed to hook a bunch of actual corporations
Square Enix, Nickelodeon, Coke, KFC, and more fell for this shit while regular people were laughing about how obvious a con it was.
Really puts into question the capitalist myth of the genius entrepreneur and the idea that these corporate types are rich because they are smart or deserving in some way.
One is internet funny money.
The other is a purchased spot on an internet database registry, often associated with a picture (that can be right clicked and saved so its not like you own the picture anyway).
Both are grifts that rip off credulous people because both grifts promise to make the sucker rich.