There's something uniquely enraging about online video ads that just instantly makes me go into a frothing rage. I guess the difference is that the way you interact with your computer or smartphone is a much more active experience as opposed to passively absorbing whatever's on TV from a couch, so an ad on the former two feels like you're being actively stopped dead in in the middle of whatever you're doing to try to get you to buy something as loudly and obnoxiously as possible. When you get an adbreak on TV you just get up to get a glass of water or something or check your phone.