You didn't mention the term, but if your notion of propaganda is something that can just infect you without warning, then it's not really in line with the scientific views of propaganda and it's much closer to the brainwashing theory. If you just scrolled reddit or listened to a Jordan Peterson lecture every day, would you really be in danger of becoming an anti-communist because of it?
The point is to reject completely any "brainwashing" theories, even if in quotes, because they are unscientific and don't really explain anything. It's about recognizing that people buy into propaganda for specific reasons, exploring those reasons, and about formulating effective strategies to get them to "buy out" if possible. It's about actively rejecting said propaganda and getting people to do the same.
that propaganda has zero effect on people exposed to it
That is not the claim, no one has ever claimed this. Propaganda definitely has an effect, but the way it works is different and specific, and it's possible to fight against it. Have you read the article I linked?
Again, I didn’t talk about brainwashing nor do I believe in the brainwashing theory you keep attributing to me
But you did explicitly mention, in your second comment, this:
My point is that propaganda can influence us in subtle ways that don’t have to be complete “brainwashing,” and the belief that because you are (presumably) not “brainwashed” that you have completely escaped propaganda’s influence is dangerously presumptive.
implying that "brainwashing" can exist at least in some limited fashion. You framed your critique only in regard to brainwashing and not the actual theory I'm a proponent of (the article explicitly deals with such points and proposes how to fight them). The point is that the way propaganda works is not by some invisible ever-present influence, but by socially licensing us to go along with certain things. In the same manner marketing and advertising work as well (the ads that don't simply reveal to us use-value of a necessary products, but those that attempt to create a specific brand image).
I said that the things we expose ourselves to have some influence over what we think and believe, and by extension our actions
This claim no one disagrees with, but that is not the same claim you made before. The point is that we rationally choose what we interact with and what we believe, and both of those things are underpinned by our material conditions, but it is possible to rationally make a choice against the prevailing default narrative in society.
The claim that a triumphant will is all it takes to overcome it
No, the claim is that people have enough knowledge and access to information that they can debunk any piece of propaganda they see, but they make the rational choice not to and instead go along with it. This choice is not some free will idealistic choice, it happens due to the material conditions in which the people live and the social purpose of propaganda which lets them easily justify their dominant global position as a westerner. The point is that they don't have an actual excuse for "believing" propaganda, but that they go along with it mostly because they want to keep their privilege (or see it as a way to get some), even though on some level they know it's a bad thing.
You didn't mention the term, but if your notion of propaganda is something that can just infect you without warning, then it's not really in line with the scientific views of propaganda and it's much closer to the brainwashing theory. If you just scrolled reddit or listened to a Jordan Peterson lecture every day, would you really be in danger of becoming an anti-communist because of it?
The point is to reject completely any "brainwashing" theories, even if in quotes, because they are unscientific and don't really explain anything. It's about recognizing that people buy into propaganda for specific reasons, exploring those reasons, and about formulating effective strategies to get them to "buy out" if possible. It's about actively rejecting said propaganda and getting people to do the same.
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That is not the claim, no one has ever claimed this. Propaganda definitely has an effect, but the way it works is different and specific, and it's possible to fight against it. Have you read the article I linked?
But you did explicitly mention, in your second comment, this:
implying that "brainwashing" can exist at least in some limited fashion. You framed your critique only in regard to brainwashing and not the actual theory I'm a proponent of (the article explicitly deals with such points and proposes how to fight them). The point is that the way propaganda works is not by some invisible ever-present influence, but by socially licensing us to go along with certain things. In the same manner marketing and advertising work as well (the ads that don't simply reveal to us use-value of a necessary products, but those that attempt to create a specific brand image).
This claim no one disagrees with, but that is not the same claim you made before. The point is that we rationally choose what we interact with and what we believe, and both of those things are underpinned by our material conditions, but it is possible to rationally make a choice against the prevailing default narrative in society.
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No, the claim is that people have enough knowledge and access to information that they can debunk any piece of propaganda they see, but they make the rational choice not to and instead go along with it. This choice is not some free will idealistic choice, it happens due to the material conditions in which the people live and the social purpose of propaganda which lets them easily justify their dominant global position as a westerner. The point is that they don't have an actual excuse for "believing" propaganda, but that they go along with it mostly because they want to keep their privilege (or see it as a way to get some), even though on some level they know it's a bad thing.
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