comrade normose, an brazilian youtuber made a video about what he called marketing of the absurd, it consists of producing content that generates negative reaction from the public, because we tend to interact and share more stuff that we don't like than what we like, so making sensible people do the work of spreading the marketed object for free. it works well and every time.

he uses the example of balenciaga shitty loooking shoes and fascists figures like bolsonaro and trump.

but there is a situation where this kind of marketing fails, when you make something so absurd that borderline criminal or at the very least moraly questionable, like balenciaga again with that bdsm for children.

in my opinion this is what happened to milei, the absurd tactic was working fine while he was trash talking commies, peronists, leftists in general, cosplaying as ancapitan, chainsaw libertad carajo and etc..., but he lost the line and badmouthing the fucking pope and the next right wing candidate that could give him votes in the second turn and so on

edit: i could've written better but im on the phone almost sleeping, so...