https://fortune.com/2023/10/27/unilever-deodorant-personal-care-hygiene-wfh-return-to-work/

Among those changes was the lesser time spent showering, wearing fresh clothes, and in some cases, even brushing teeth,

  • spauldo@lemmy.ml
    ·
    1 year ago

    Western workplace? It shows up everywhere. Beauty tools and products are some of the most common artifacts found by archeologists. The silk road carried uncountable tons of materials for makeup, clothing, and jewelry. Do you think Mao or Lenin went around in their pajamas smelling like they haven't bathed in a year?

    This isn't a western thing. It's a human thing.

    • queermunist she/her@lemmy.ml
      ·
      edit-2
      1 year ago

      I need to point out that all those humans lived in hierarchical class societies that had powerful groups that could dictate beauty standards, so the fact that people thousands of years ago wore makeup and jewelry doesn't prove that it's somehow inescapably human.

      ... What actually proves it is jewelry being found that is so old it predates civilization. Archaeologists found a shell bead necklace that is at least 150,000 years old. Humans like to feel pretty when they're around other humans, even under primitive communism.

      • Magician [he/him, they/them]
        ·
        1 year ago

        But I think jewelry or aesthetics in general are different than say a society where kids are forced to undo dreads or cornrows because a different group of people thinks it's bad or unhygienic.

        • queermunist she/her@lemmy.ml
          ·
          edit-2
          1 year ago

          Beauty standards in class society are dictated by the ruling class, and because the ruling class is racist it sets anti-Black standards.

          I don't think the concept of standards, themselves, are exclusive to class society. In primitive communism the beauty standards were set by nature, so sea shells would be fashionable by the sea shore while wooden beads would be fashionable by the forest.

          Would someone who moved from the sea to the forest keep their shells, or cast them off for beads? Or wear both? Dunno.

          This is all to say that, under communism, people will probably still work to maintain an aesthetic for people around them. It'll just be set to a very broad communal standard rather than set by the narrow opinions of the ruling class.

                • Frank [he/him, he/him]
                  ·
                  1 year ago

                  That means there has to be active effort to override it.

                  That, too, would be creating and enforcing a standard. Haha culture wins! culture always winnnnnnnnnnnnnnnnnnnnnnnnnnnns!

                        • queermunist she/her@lemmy.ml
                          ·
                          1 year ago

                          I'm reminded of the fact there was a period in Western history where they believed bathing was unhealthy and would let "bad airs" into your skin because you washed off all of the filth that protects you from miasma. Humans are sometimes really gross.

                          • Magician [he/him, they/them]
                            ·
                            1 year ago

                            I was more talking about how racism and reactionary politics in general can be couched in conversations about hygiene and aesthetics.

                            Showering and bathing are perfectly fine. It's just a lot of people consider dread locks as dirty and use that as an excuse to treat Black workers differently and/or pay them less.

                          • Frank [he/him, he/him]
                            ·
                            1 year ago

                            That's mostly an ahistorical meme. afaik the only historical basis is a brief period where public bath houses were shut down in parts of europe because there was plague going around. They shut the bath houses down because it was somewhere people congregated in large numbers, not because they thought bathing was bad for you. There may have been some quack doctors here and there, but for the most part Europeans have thought bathing was the coolest thing since the Romans turned up and introduced the idea of municipal bath houses. As far as I know folks mostly tried to get a real bath at least once a week when they could, and have always washed at least their hands, mouths, and faces if they couldn't manage more than that.,

      • Frank [he/him, he/him]
        ·
        1 year ago

        Red ochre, too. If you've got humans, and there's red ochre in the area, pretty good odds you're going to find dead humans and red ochre in the same place.

      • Frank [he/him, he/him]
        ·
        1 year ago

        Red ochre, too. If you've got humans, and there's red ochre in the area, pretty good odds you're going to find dead humans and red ochre in the same place.

    • Frank [he/him, he/him]
      ·
      1 year ago

      Standards of hygiene and beauty are arbitrary

      Come on it's literally the first part of the first sentence.

    • Magician [he/him, they/them]
      ·
      1 year ago

      It's a Western thing to make up illnesses and sell the cures. Especially if it enforces gender or racial standards.

      Bathing isn't bad, but it's telling that there's a market for skin whitening, hair straightening, and tooth bleaching. The fact that those things can change how 'professional' someone is means something.

      • spauldo@lemmy.ml
        ·
        1 year ago

        If you believe that was a western invention, I've got a surplus tower or two at St. Basil's to sell you. Making up illnesses and selling the cures goes back into prehistory.

        • Magician [he/him, they/them]
          ·
          1 year ago

          Maybe I'm not being clear, but I'm pointing to the explicit ethnocentrism in the West (Europe and the US) that redefined beauty standards to exclude BIPOC people.

          I'm not saying beauty standards or hygiene are Western intentions. I'm saying that in the West, people in power pathologized humanity because their system had an easy way to determine who is and isn't professional, valid, human.

          Maybe I'm oversimplifying, but the white supremacy delusion is rooted in the West's part in the Atlantic Slave Trade and the West exported those beauty standards to other parts of the world.

          I'm not mad at you, but I am frustrated that I'm not communicating my point clearly.

          • spauldo@lemmy.ml
            ·
            1 year ago

            I understand what you're saying, and I disagree.

            People have always judged each other on their appearance. It's built into humans. It takes conscious effort to overlook someone whose dress or appearance deviates too far from the norm.

            Do companies in the west take advantage of that? Yes, of course. They'd be stupid not to. But that doesn't explain why every member of the CCP congress wears an identical suit and has neatly trimmed hair. I'll bet they're even wearing deodorant. The Supreme Soviet of the USSR was a bit more diverse in that they wore blue, brown, or beige suits in addition to the standard black. And I'll eat my hat if Russian girls weren't prettying themselves up to impress the boys and making comment on the girls who didn't measure up, just like they do in every country on Earth.

            You're trying to take an article about people not wearing deodorant when they work from home and turn it into some kind of racist western plot. It's a bit of a stretch.

            • Magician [he/him, they/them]
              ·
              1 year ago

              Oh okay. I'm trying to draw a connection between the complaints of the people in power. People not using deodorant is being treated like an issue of immorality or a sign that American work ethic is suffering from work from home.

              By making this an issue that is hurting businesses, it's implying wrongdoing by people who have no need or use for deodorant.

              By vilifying a working class who doesn't need to spend extra money to work, it reminds me of how poor work ethic or professionalism were used to justify oppression or resist giving worker rights.

              Hygiene is a good thing and it prevents a lot of health issues, but when work from home prevents the need for extraneous activities (unpaid work like shaving, doing hair, applying deodorant or dressing properly), it's treated like a sign of societal ill

              As I understand it, people in power like landowners or employers can create extra hoops to justify poor working conditions and a population of unemployed people.

              It's not directly racist to require deodorant to work, but in light of the productivity staying the same, a news article lamenting the profit losses of deodorant companies sounds disingenuous and indirectly supports an oppressive system that arbitrarily needs workers to pay for extra grooming to function. When wfh proves the opposite.

              It's okay if deodorant sales go down when people are able to do their jobs away from other people.

              The framing of the article reminds me of the posturing around workers, particularly Black workers, and who gets to decide what is and isn't professional.

              Again, grooming and fashion are fine. It's when it's treated as a moral failing and individual worker needs to whine for (through paying for cosmetics and extra items and the time lost in getting ready for work.)

              I see this as similar to requiring a person to have a car to work and how the economic system in place makes it particularly hard for poorer people to work. Especially when the wealth is disproportionately smaller in BIPOC communities.

              • spauldo@lemmy.ml
                ·
                1 year ago

                I don't see the implications of immortality or lack of work ethic in the small amount of the article you can see without a Forbes subscription. But regardless, remember Forbes' target readership: business executives, investors, and people in the finance industry. Those people aren't considered bastions of morality by the populace at large anyway.

                Also remember that Forbes readers are more likely to work from home than the general public. They aren't going to try to villify their reader base.

                Forbes is all about business. Deodorant sales were down during lockdown and are recovering now that people are returning to work. That's noteworthy if you own stock in Proctor & Gamble, for instance, and makes for an interesting bit of information even if you don't. It makes me wonder about other industries affected by the return to work.

                But if you really want to read it that way, go ahead. Just don't be surprised if you have to repeatedly explain the extremely tenuous connection between this article and western oppression.

                • Magician [he/him, they/them]
                  ·
                  edit-2
                  1 year ago

                  It's Fortune, but I see what you mean. I won't say I'm letting go of the beliefs I have right now about expectations in the workplace, but I'll read more on them. If my points aren't making sense, that's on me and maybe I need to read and better refine my points.

                  I don't think those magazines are a bastion of morality, but they do get more mainstream attention than day Jacobin or other left-leaning publications.

                  I don't think it matters that the article itself has an explicit stance. Taking a moral stance in the text isn't where the narrative comes from. It's the fact that this story being published in the first place, and the associations people would make (wfh being unhygienic by a lack of deodorant and other grooming). It doesn't matter if the article says being hygienic is good or bad. Pointing out the lack of deodorant use and connecting it to work from home was a deliberate choice.

                  Think instead if the article or headline described the phenomenon of wfh as saving money for the average worker because they don't need to buy shaving cream.

                  At the end of the day, it's a magazine owned by a major corporation using its reputation to talk about events in a certain way.

                  I don't see the article as being pro worker from what framing I can see. It's not the article itself, but its existence in a space where the media narrative is 'people don't want to work anymore.'

                  I'm not gonna continue trying to convince you, but I would ask that you consider what a magazine supported by wealthy people would stand to gain from publishing this story instead of say, a story about the health benefits of working from home.

                  I hope you have a good night and I thank you for giving me a reason to reevaluate how I'm communicating my arguments.

    • Frank [he/him, he/him]
      ·
      1 year ago

      Standards of hygiene and beauty are arbitrary

      Come on it's literally the first part of the first sentence.