Aubrey Plaza's Milk Campaign Backfires Amid Environmental and Moral Concerns - One Green Planet
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However, Plaza eventually reveals that Wood Milk is not real, and the ad is actually a "Got Milk?" campaign emphasizing the benefits of dairy milk.

The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.

That explains why the ad is smarmy and condescending rather than funny

  • Antoine_St_Hexubeary [none/use name]
    ·
    1 year ago

    Have you ever looked at a tree and thought, 'Can I drink this?'

    1. If your bit depends on the audience being too stupid to remember that fruit juice exists, it's a bad bit.
    2. American dairy products often contain trace chemical contaminants from sources much scarier than trees. Link
    3. Interestingly, wood pulp does have a history as a food additive, but it's less of a "millennial nonsense" thing and more of a "ripoff scheme sometimes attempted by the agro-food establishment during periods of lax government oversight" thing. Link