The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.
That explains why the ad is smarmy and condescending rather than funny
Interestingly, Plaza has been a vocal supporter of almond milk, even though her ad mocks plant-based alternatives.
i fucking hate celebrities
Coconut is worse imo
Edit: for drinking I mean. It's great for cooking.
I should have been more specific, of course you're right, you need it for curry. I won't take it back because I'm saying it's gross for just drinking plain or foaming for coffee or putting in your breakfast cereal.
Have you ever looked at a tree and thought, 'Can I drink this?'
- If your bit depends on the audience being too stupid to remember that fruit juice exists, it's a bad bit.
- American dairy products often contain trace chemical contaminants from sources much scarier than trees. Link
- Interestingly, wood pulp does have a history as a food additive, but it's less of a "millennial nonsense" thing and more of a "ripoff scheme sometimes attempted by the agro-food establishment during periods of lax government oversight" thing. Link
The entire bit seems to exist to create one moment where Aubrey says "Got Wood?" while her upper lip is covered by a 'wood milk mustache'.
All dairy politics is sexual pathology.
The video they linked is the shortened version, the full one (30 seconds longer) has this line:
Because you're thirsty, and because you want it. Because you want that wood as your milk (eyebrow raise)
I love how the ad has a caption saying "*obviously wood milk has no nutritional value," as if a lot of vegan milks aren't fortified with calcium and vitamin A/D/E/B12. The almond milk in our fridge literally has "50% more calcium than dairy milk" on the front
Sorry I don't wanna drink growth hormone infused titty juice that destroys the environment and makes half the population bloated, gassy, constipated, or break out in acne (my pimples literally went away as I quit dairy)
That lobby group's primary concern is a lower milk consumption among zoomers and millenials. And all of their marketing about it is just awful. Younger people don't find plant based milks weird enough for the messaging here to stick.
Aubrey Plaza's stuff blew up with zoomers on tiktok so I think that's why they bought her
I more meant the "lol what's the deal with plant based milks?" approach. It probably isn't going to work on a generation that already accepts it.
Yeah I was adding onto your point, they're futilely doing anything and everything to try and win young people over including buying out a celebrity big with gen z
I just watched the ad that shit is unforgivable. Imagine being in the middle of the most overwhelming hyperobject crisis humanity has ever experienced, taking a cheque from capital to do propaganda that actually any mitigation of even personal behaviour is a fucking joke you need to continue to contribute to deforestation and increased methane emissions.
Like yeah right-wingers do that all the time because they're psychos. Hard to imagine Aubrey Plaza doesn't think she should continue to be allowed to participate in polite company though.
I definitely think actively engaging in pro-climate change propaganda harms things but I guess we're built different
I think the logic of "this crime against humanity is going to be done by someone so I might as well do it to get that cheque" is the logic undergirding most of our modern horrors
That's because you're doing capitalists' work in describing it. Like you're bending over backwards to avoid the context of this message
The message is hey if you are drinking plant-based milk you're actually a misguided weirdo, you need to be normal and get back on the program of deforestation, animal torture and methane emissions dummy, yes even in a climate crisis directly exacerbated by these actions.
I'm not really clear how you think it could be worse. Actively working to weaken and dismantle efforts to mitigate climate change is diabolical
?? Wild take she is already rich why the fuck should I care if she gets a fat paycheck?
It does harm people and animals and the planet, advertising works that's why they do it
Oh, you like plant milk? Well you know where it comes from? Plants. Gottem.
Arent the only people against plant milk are :frothingfash: who literally thinks soy milk has estrogen?
Someone once told me drinking soy milk would cause me to grow boobs, and I immediately switched to soy milk ... while still not realizing that's not a very cis thing to do.
It's one of those 10,000 things that make way more sense now. :trans-vegan:
Not quite. It's them but also all the people who have financial involvement in animal agriculture.
SNL writers need to be made to commit Harakiri
With a bamboo blade
I need these to rhyme. Should I pronounce them both like wood or like blood?
If we can make cinnamon out of bark and maple syrup out of sap I'm sure we can make some dank ass tree milk
Maple syrup is clearly tree blood, so is rubber. but apparently new growth and twigs of many different tree species is edible, so you could make milk out of that. So theoretically you could use pollarding to make tree milk farms
Even if I wasn't vegan. I just don't want to drink the tit cum. We're the only damn country that drinks straight-up milk to this degree.
Cheese and yogurt I can sort of understand if there's a hypothetical farm where the cows are treated well and even unionized. But drinking milk? No thanks.
