No Hexbear isn't brigading you I'm clicking on the main page of the website and replying to whatever I see. I don't even know what website I'm on, I have ADHD, I aint got the kind of focus. Anyway I'm going to go brigade a thread about video games with my pro-FFXIV propaganda.
Caring about things and snapping at people who act like apathetic smuglords whenever important things come up is toxic, and the more you care the more toxic it is. The correct way to engage online is to envelop oneself in irony and never engage with the content of other people's messages, only their tone. Good to know!
That's exactly what they want. They care that much about the ideal of not caring.