lol even cheesecake factory's exotic around here. their gimmick is basically that they have EVERYTHING on the menu - like a ridiculously long menu of nearly any food you could think of, all done servicably but none of it really standing out. cheesecake is merely one of the bajillion things they have. it's popular because if you bring a group there everyone will find something on that menu they're willing to eat, whereas if you go to red lobster or something and someone doesnt' like seafood then lol they can eat chicken strips i guess.