the primary job is the entertainment

iger is unable to conceive of entertainment, stories, "messaging", politics, and culture as all being interwoven threads of our lives. the attempt to apply the concept of ownership to intangible cultural products requires us to chop it up, separate out individual components, sever them from the whole so that they can be sold off at market rates. entertainment is what sells, and so entertainment must be somehow extracted, refined, and repackaged for retail. iger was selected especially for his ideological commitment to eternal copyrights and the idea that disney can somehow own our shared experiences and sell them back to us at a reasonable markup.