The "Words of Iron" app gives zionists one centralized hub to promote posts that support Israel by increasing their engagement (including by pasting pre-written comments) while directing users to anti-zionist posts to report in an effort to get the post or the poster removed from the internet. It's a zionist brigading app.
Which is why you do everything you can to make it look like an organic build up. Something that's easier to do when you have an organized platform like this vs just dropping random links in the dunktank without even anonymizing referrals.