The "Words of Iron" app gives zionists one centralized hub to promote posts that support Israel by increasing their engagement (including by pasting pre-written comments) while directing users to anti-zionist posts to report in an effort to get the post or the poster removed from the internet. It's a zionist brigading app.
They already reflexively dismiss anything leftist as "putlerbots" or whatever, why would you do the thing that they accuse you of doing to dismiss you. This is such a dumb idea. The existence of this app has probably done more to harm Israel's credibility than the millions of half-assed pro Israel comments would've done to boost it.
Every special interest group that has any sort of real money backing them has some sort of variation on this concept. Heck, volunteering with political candidates will have you doing a variation on the concept, but heaven forbid we organize to actual bring the truth to people.
And if you think the average person online but us gives a shit or thinks about this for more than a minute. This has been going on for decades now. I'm sure this is what's destroying Israel's reputation. Definitely not the genocide.
They've been doing a genocide since 1948. Anyone with a brain can see the IDF tiktok thirst traps are propaganda. Israel being so blatantly bad at propaganda in the modern era makes a big difference imo. For zoomers being anti-Israel isn't some niche leftist thing anymore, it's been the default for quite a while, since way before oct 7.