Most of the interest of private firms so far in AI has been either in superficial labor-saving areas like branding, website design, and potentially in more efficient systems of labor surveillance, monitoring, control and time-management, as opposed to any real tremendous gains in real labor productivity, though the future is ofc an unknown country.

All labour-saving is also productivity enhancing. You can't get rid of labour without enhancing the labour output of remaining labourers (even if it also degrades the quality of their work).