When vine shut down, it was basically a fast-content desert for several years. Music.ly wasn’t that great, but it was the only real alternative since most of the other alternatives sucked or didn’t exist, then it got acquired by Byte Dance. American companies learned from that mistake and now they’ve been working on their own shitty TikTok clones

I can’t imagine many people will switch over unless the features are good and creators get to tell their fans to switch before it’s too late