This. In the words of Mark Fischer: “Lowering our expectations, we are told, is a small price to pay for being protected from terror and totalitarianism.”

This is why corporate rule is so....comfortable for people. Sure, they can make life shitty, but at least no one is being told what to do. Restricting THEIR freedom in any way leads to apocalyptic consequences, but enshittification is neutral or sometimes beneficial.