Yeah. I think it's a mistake to read too much into it looking for underlying coherency or consistency. I think Ur-Fascism and other classic observations on these sorts of social movements identify this disregard for logical consistency or sincere ideology.

Annoyingly, it's not even a tactical feature of the ideology as far as I can tell, the brainrot itself seems to be an important fundamental piece of the material conditions that fascism repeatedly emerges from. (tho it is tactically useful as fuck for them.)