https://twitter.com/johnkvallis/status/1779303075364442585

  • zifnab25 [he/him, any]
    ·
    7 months ago

    Its a highly effective form of propaganda.

    Take some guys who have had their bells rung time after time after time. Sit them down in a room with some bespeckled nerd and have the nerd tell them that all the secrets of economics are in six simple rules that even you can understand. If the guy says he agrees with you, start sponsoring his fights. Do this with enough guys and one of them is going to come out talking like this after the title fight.

    The Saudis have been aggressively investing in MMA for similar reasons. These fight club events are great venues for attracting young people with chips on their shoulders. And when they're old enough to think twice about what they're being told, who cares? They're too old to be used in the coming Water Wars as cannon fodder anyway.

    • CTHlurker [he/him]
      ·
      7 months ago

      Did the Saudi investments precede the dominance of the Dagestani fighters? Because I had never heard of MMA (or anyone in Denmark giving a shit about MMA) prior to the big title fight between Connor McGregor and Khabib. And Khabib was obviously such a great front figure that every fucking mosque here was talking about the fight after he won against McGregor, simply because Khabib was both likeable, cool and genuinely very religious.