I can see TikTok calling their bluff and then Gen Z just using VPNs to get around it so now all the ad dollars flow exclusively to Chinese companies instead of American ones
TikTok has 150 million active monthly users in the United States.
I'm guessing that 1.7 billion number is prolly off due to bots and defunct accounts, but still, you don't sell your platform for 10% of your market lmao. I'm not sure if the US thought they would honestly back down just because they're America, if they wanted to ban it because they honestly think it's spying on Americans, or what exactly the play here was, but the obvious one (force them to sell to Americans) was laughably stupid and unlikely to happen for obvious reasons.
tbh that 10% of the market probably contributes about ~30-40% of the revenue
Western users typical contribute >10x more revenue than all other users for adtech platforms, and just ~20-30% of users will contribute to 90% of the revenue (my source is my employers' internal analytics dashboard)
Here is Google's (note that rest of world includes all other developed countries too like Canada, Europe, Oceania, East Asia)
This was in fact brought up by Republicans questioning the CEO of TikTok. They asked him why (or said it was unfair that) the Chinese version of TikTok shows stuff like science, math, and limit children's usage of the app but the American one shows only mind numbing content lol (some of which he defined as pro Hamas, anti American content)
He should've said, "content is created by the user, in line with government regulations; the greater the calibre of the user base and the government, the greater the calibre of the content".
Do we not really know revenue being generated that is directly attributable to Tik Tok?
It'd be unlikely that Tiktok shares this detailed of financials to us. I'd imagine that Google data above got leaked from a random employee, they have a ton of analytics open to all workers
I actually don't see this tbh. Unlike India and US, no other Western-aligned country has a domestic industry in this area to protect and the EU really loves to fine tech giants for free money, so TikTok is overall good for them
I don't think 'good for them' is the thing that matters here though. The EU is a massive market for Instagram and we've seen first hand in recent years where EU leadership's loyalties lie.
It's possible they won't follow the US lead but I wouldn't be too surprised if they do.
I can see TikTok calling their bluff and then Gen Z just using VPNs to get around it so now all the ad dollars flow exclusively to Chinese companies instead of American ones
That is what will happen
I'm guessing that 1.7 billion number is prolly off due to bots and defunct accounts, but still, you don't sell your platform for 10% of your market lmao. I'm not sure if the US thought they would honestly back down just because they're America, if they wanted to ban it because they honestly think it's spying on Americans, or what exactly the play here was, but the obvious one (force them to sell to Americans) was laughably stupid and unlikely to happen for obvious reasons.
tbh that 10% of the market probably contributes about ~30-40% of the revenue
Western users typical contribute >10x more revenue than all other users for adtech platforms, and just ~20-30% of users will contribute to 90% of the revenue (my source is my employers' internal analytics dashboard)
Here is Google's (note that rest of world includes all other developed countries too like Canada, Europe, Oceania, East Asia)
Doesn't look like it
Article is more current than the last one too, and that seems to track with what other sources say
That's ByteDance's revenues (the parent company). TikTok is its own subsidiary that can't operate in China
Oh interesting
Do we not really know revenue being generated that is directly attributable to Tik Tok?
This was in fact brought up by Republicans questioning the CEO of TikTok. They asked him why (or said it was unfair that) the Chinese version of TikTok shows stuff like science, math, and limit children's usage of the app but the American one shows only mind numbing content lol (some of which he defined as pro Hamas, anti American content)
He should've said, "content is created by the user, in line with government regulations; the greater the calibre of the user base and the government, the greater the calibre of the content".
It'd be unlikely that Tiktok shares this detailed of financials to us. I'd imagine that Google data above got leaked from a random employee, they have a ton of analytics open to all workers
There's also a better than zero chance US vassals will follow.
I actually don't see this tbh. Unlike India and US, no other Western-aligned country has a domestic industry in this area to protect and the EU really loves to fine tech giants for free money, so TikTok is overall good for them
I don't think 'good for them' is the thing that matters here though. The EU is a massive market for Instagram and we've seen first hand in recent years where EU leadership's loyalties lie.
It's possible they won't follow the US lead but I wouldn't be too surprised if they do.
Good point... I'd imagine the list of countries that would follow is probably similar to the list of countries that banned Huawei
https://www.reuters.com/technology/european-countries-who-put-curbs-huawei-5g-equipment-2023-09-28/
Better off without the Americans on the app anyway. The smarter ones will just use VPNs
If VPN providers are smart, they'll start advertising that you can use TikTok on them.
ByteDance should start selling VPNs as a side business