Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"

Yuritopiaposadism [none/use name] · 7 months ago

Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"

Alaskaball [comrade/them] · 7 months ago

Larian will pretty much sell anything on name alone with the amount of good-will they've generated. They won't need marketing ever again, plenty of other studios will.

Unless they pull a bioware

Awoo [she/her] · edit-2 7 months ago

Possible but not while Larian remains privately owned and its owner is actively hostile to the very concept of shareholders.

In this case we have the one good CEO that actually cares about the art they're making.

When it sells I agree completely.

save_vs_death [they/them] · 7 months ago

I'm really happy we got a CEO that isn't trying to nickle and dime everything to shit, but really, when the going is good, that's the easiest time to do the right thing.