For me, it's social dancing, specifically West Coast Swing. Because while there is just social dancing, and some who only do it, there's a bit of a culture of competition, and it has its own governing body for determining where you place in competitions, and when it does sound like a cult when described.
Oh jeez, I'm the most annoying person in the entire universe about this. Everyone actually likes king gizz, some just haven't listened to the right album yet.
Oh my god, I've been thinking about this on and off since weeks. I need to make playlists for my friends showcasing stuff they would like. But there's so much to choose from!