In the unironic way. I expected it to exist in some form, but being this formalized? wow.
Anyway it's apparently still a thing https://inspirationalwomenseries.com/mail-order-bride-sites/ 
And you used to be able to get them from Ukraine! https://www.imdb.com/title/tt3249478/
The image you posted is fake. It's using a modern typeface. The photo is taken from the internet. Mail order brides are and were definitely a thing but this is a joke.
http://tinyurl.com/28bo9lcr
I was gonna say the text for the "ad" looks way too clean and straight, and doesn't match the artifacting of the rest of the image.
Thank you!