The campaign strategy is a method of using the electoral hubbub for advertising that literally opens doors and gets politically unengaged people to think about politics. It's been pretty successful in peeling potential new members off of electoralism. They've basically doubled their membership as a direct result of the 2024 campaign.
Knocking a door or handing out a flyer for a campaign with reasonable goals most people support is going to be a much more effective strategy than deploying a pop-up ad on the web or walking up to someone and saying "Do you have a minute to talk about our Lord and Savior, Josef Stalin?" which is the only thing average Americans will hear if you start trying to talk about politics outside of the educationally designated be all and end all of politics that is electoralism.
This is exactly how I understand the strategy as non member. People are primed to talk politics around the election cycle even if they are "not into politics". Its inescapable. I didn't know that about their membership growth, but I can believe it.
I don't think they've officially announced membership growth figures yet, but every local party I'm aware of has at least as many new people in their onboarding as they have existing members, plus more people wanting to join. All of those new interested people are there specifically because of the electoral campaign.
The campaign strategy is a method of using the electoral hubbub for advertising that literally opens doors and gets politically unengaged people to think about politics. It's been pretty successful in peeling potential new members off of electoralism. They've basically doubled their membership as a direct result of the 2024 campaign.
Knocking a door or handing out a flyer for a campaign with reasonable goals most people support is going to be a much more effective strategy than deploying a pop-up ad on the web or walking up to someone and saying "Do you have a minute to talk about our Lord and Savior, Josef Stalin?" which is the only thing average Americans will hear if you start trying to talk about politics outside of the educationally designated be all and end all of politics that is electoralism.
This is exactly how I understand the strategy as non member. People are primed to talk politics around the election cycle even if they are "not into politics". Its inescapable. I didn't know that about their membership growth, but I can believe it.
I don't think they've officially announced membership growth figures yet, but every local party I'm aware of has at least as many new people in their onboarding as they have existing members, plus more people wanting to join. All of those new interested people are there specifically because of the electoral campaign.
Yeah this is basically accurate across the country. There also many small-medium cities poises to get a branch for the first time.