This is exactly how I understand the strategy as non member. People are primed to talk politics around the election cycle even if they are "not into politics". Its inescapable. I didn't know that about their membership growth, but I can believe it.
I don't think they've officially announced membership growth figures yet, but every local party I'm aware of has at least as many new people in their onboarding as they have existing members, plus more people wanting to join. All of those new interested people are there specifically because of the electoral campaign.
This is exactly how I understand the strategy as non member. People are primed to talk politics around the election cycle even if they are "not into politics". Its inescapable. I didn't know that about their membership growth, but I can believe it.
I don't think they've officially announced membership growth figures yet, but every local party I'm aware of has at least as many new people in their onboarding as they have existing members, plus more people wanting to join. All of those new interested people are there specifically because of the electoral campaign.
Yeah this is basically accurate across the country. There also many small-medium cities poises to get a branch for the first time.