Not because its less scary, because its easier to viscerally understand. Making the same point in a way that makes sense to people who haven't read theory isn't a bad thing. Most people when they see a word they don't know don't look it up, they just shut down and move on. Anyone can understand what enshittificaiton means. (Also I disagree that its synonymous with commodification anyway?)

And sure, I'm on hexbear not twitter, but I still don't see the problem.