I’ve almost visceral reactions to influencers, neat :gui-better:

Americans' combined driving length was from Earth to Pluto and back 500 times.... 13.3% of the American power grid is from coal. And 36.4 % is from crude oil.... Americans, on average, consume 10 liters of oil per day.

If everyone lived like an influencer, we'd need 12.9 Earths to sustain the lifestyle.

This is assuming they were all vegan, shopped locally, and have energy efficient appliances (+ insulation, lighting etc). This shows the limit of "personal footprints" and individual action.

Global Happiness Council found that in 2017, Americans were the unhappiest they'd ever been since started that initiative even though they were working, eating, driving, and consuming more than ever.... If we evenly distributed our fuel and energy consumption across the 7 billion people on this planet, we'd all have the same energy use as somebody in Switzerland in the 1960s [picture of a tram]... The life expectancy of somebody in Switzerland in 1965 was the same as it is in America today, which is much higher than the world average.... Ultimately, we're not advocating to live in substandard conditions, but to just question, are we actually in better condition today now when we're consuming more than we might've been in the past?

Stop selling this culture of consumption and money and capitalism.... That's not good for the environment or the planet.... The responsibility is always on corporations, like YouTube and Google, and the government but we as people also have to have a hand...

ASAP is good but they honestly need to think critically further about how we can achieve the equal distribution they talk about. They've identified that it is the government and the corporations who are ultimately responsible and it is up to us to force them to change. They've identified that this culture of consumption and commodities and capitalism are to blame. But how do we change things? The video was framed as a critique of the influencer lifestyle in particular, so the answer they reached at the end was to change culture to start thinking about it as being "uncool". But that just shies away from the actual substance of the video. Even if influencers themselves starting living conscious eco-friendly lives, they are such a small portion of the population that it wouldn't, in any way, effect climate change.

The true solution to climate change is the same as the solution to poverty, hunger, exploitation... the solution is right in front of them but either they simply don't see it, or for some reason they refuse to see it.

In case you speak German, there is a brand new book called „Influencer - Die Ideologie der Werbekörper“ and you should read it.