I've been able to observe some members of the bourgeoisie closely for years - definitely not enough people to have a good sample size, but those that i've come across have to go to very great lengths to convince themselves they aren't heartless ghouls. They fully buy into being "job creators" and a good boss and deserving of their wealth. These are people who intuitively play along with the class antagonism, who are perfectly capable of exploiting their workers and putting themselves above others - if it was otherwise, they couldn't be in their position in a competitive system, they'd just get pushed out of the market. Yet they manage to split that part of themselves off completely and think of themselves as honest, empathetic and caring human beings.

They're just like us - with one big difference. Well, two actually. The main difference is that generational wealth has put them in a starting position that enabled them to operate as members of the bourgeoise class, the second is that they have, from an early age, internalized behavorial routines and managerial skills that allow them to play the cruel game of capitalism from that very position. Growing up wealthy, they have gained an intuitive understanding of exercising authority, thinking economically, being callous whenever it's needed. But they do not see either of that, because then they couldn't function like this.

This is one of the reasons why it's so important to make the argument against capitalism not from a moral, but from a systemic point of view. Capitalism isn't as monstrous as it is because there's greedy, evil people who just love to exploit others while sitting atop a pile of gold. Capitalism is as monstrous as it is because it enacts market pressures on people that will always turn some into opressors, while punishing all those that do not go down that path.