It's anime but it's very Chinese. You know how Japanese anime leans in very heavily on Japanese cultural elements from their Shinto religion and folktales? Well my impression is that it does that but it leans in on Chinese folktale and weird cultural religious beliefs instead. That comes across pretty fresh for someone that doesn't get exposed to much Chinese folktale and stuff, otherwise it's obviously still intended to be appealing to a young audience so it's not too complex.