I enjoy the brief ego boost

Which is what keeps you around.

there’s definitely something wrong with anyone into me enough to “super-like” right off the bat

Some folks have more cash than common sense. And if you're just looking for a mark, getting Super-Liked is a very different kind of indicator. Especially if you can somehow get a cut of the revenue.

The catfishers and con-artists are, paradoxically, what keep other people throwing money at the system. Getting attention from a picture of a slim girl in a bikini is seemingly worth it for chronically alienated folks with crippled self-esteem.