Online recipes are such bullshit. You have to wade through an endless amount of filler text, video crap, sponsor fluffing and ads before you get to the actual recipe hidden at the bottom of the page.
Everything is designed to maximize SEO and make you click shitty ads. Capitalism ruins everything it touches.
Its so fucking annoying. And very often the story is pure bullshit, and the recipe is just a copy paste of something else. The only worse phenomenon is mom bloggers.