You know, compared with other places/products.
Like, I don't know where is it, I know there's one somewhere in Florida and other near Paris, but there's almost no references about it in movies and any media.
And I have no idea what's inside except for people who went and told me.
It doesn't need as much PR because it has already put in the work to be such an institution, like monetary funds sustained by their own interest. NO ONE can touch Disney in the theme park game; the numbers aren't even close.