This, but unironically. Buncha workers make something in their collectively run factory and want to stamp it with some sort of artwork that they either commission out or do in house? Why not?

The only real problem with branding is that it represents capitalist enterprises. If the brands are by and for the workers I see no problem with having cool labels and mascots and shit.

The USSR had tons of brands with cool logos and artwork

The idea that communism is just like a world where everything is labeled what it is, like in Repo Man, is foolish. Damn foolish.

Also branding, specifically good branding, will be way more prevalent in a socialist/communist society where capitalist monopolies are non-existent. Just look at companies with monopolies in America. They all have terrible, boring, generic looks to them.

If you spend less of your working day generating surplus value for capitalists, you can spend more of it actually improving and taking pride in the products you create. If your work isn't just a means to subsist, you'll naturally be more driven to participate in creative and innovative processes.