It was a huge deal on Reddit because Reddit, as a link aggregator platform, had the most to lose from that kind of partitioning of the web. There are plenty of corporate interests in keeping the internet a big, dumb pipe for everyone (including from some of the most valued corporations in the world like Google). The stakes were thus somewhat overblown. ISPs are still vampires, but it was enough of a threat to internet businesses for nothing much to happen.

The larger danger is throttling, because ISPs do that when they can. For now, Biden has restored Net Neutrality, so the issue may hopefully be laid to rest.