Today isn't my birthday, just something I've thought about in the past.
Personally, me and my friends don't really exchange gifts on eachother's birthdays, but I always make the effort to at least give them a call to wish them a happy one/leave a message doing so.
They're good people and I love em', but overall they very rarely return the favor, and it kinda hurts my feelings ngl.
I do (did) and was very good about it but my friends don't because they're assholes. Fucking pricks couldn't even send me a text so fuck them and fuck their future birthdays. Deleted all that shit from my calendar. In my opinion, it simply shows they don't care about you so you shouldn't care about them.