I didn't manage to make it very far into that book, but I knew the name well enough to be like "uh oh" when Minion Death Cult did a segment on him basically publishing a weird vindictive fantasy about firing people from their jobs, and it is....uncomfortable, to the point where it's hard to believe he released it himself. Like, bordering on Falling Down levels of disdain for service workers, but more sexual.

Relevant section starts at about 9:30: Santa is most likely not coming this year and Elfy is dead