Doesn't matter, with cultural brands like this they just need to remain relevant. Most people don't make the decision to eat at KFC because they planned it, they usually stop there on a whim because they have a constant, pervasive knowledge of the companies existence and can quickly make a decision to go there without much thought.
The whole idea for this type of marketing is to make sure that when you hit the local fast food alley, you pick KFC over McDonalds or whatever in the 1 minute decision window.
Doesn't matter, with cultural brands like this they just need to remain relevant. Most people don't make the decision to eat at KFC because they planned it, they usually stop there on a whim because they have a constant, pervasive knowledge of the companies existence and can quickly make a decision to go there without much thought.
The whole idea for this type of marketing is to make sure that when you hit the local fast food alley, you pick KFC over McDonalds or whatever in the 1 minute decision window.