Not really, the dilemmas are "He wants something mid-century-modern, she wants something more traditional" and then they buy or renovate a house and both people explain why this house fulfills their requirements (or forget about them) and how happy they are with their new house.
Hmm. I haven't really watched anything like that but presumably the contestants face various dilemmas to make the show interesting.
In that case it would be the same. Commoditising the angst of contestants.
Not really, the dilemmas are "He wants something mid-century-modern, she wants something more traditional" and then they buy or renovate a house and both people explain why this house fulfills their requirements (or forget about them) and how happy they are with their new house.
But also those shows are just adverts for the various retailers of construction supplies, fixtures, and furniture used in them.
All free to air is mostly product placement. That's why reality TV is so popular.
Of course it goes without saying that most if not all tv as we know it wouldn’t exist without advertising