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It's technically true though. The product was produced by Palestinian Arabs and African Jews working side by side under Russian/Arab Israelis who report to true white Jewish Israelis.
If a complex caste system in the workplace is necessary to produce fizzy water, then so be it.
In a speech given in early February at an Israel Advocacy Seminar in Johannesburg, Amir Sagie, director of the civil society affairs department for the Israeli foreign ministry, stated, “SodaStream have appointed lobbyists — an initiative that is paying dividends”
They've been around since 1903 apparently, though they weren't bought by an Israeli company until 1998
