I think a good comparison would be a game like Dead of Winter which has like at least twice as much papercraft stuff in it as this Storm the Capitol game but at highest I think sold $79.99 retail and was rather profitable.
The difference in your friend's game is the plastic counters, I think. A pair of my friends have been publishing games for almost a decade now and they try to exclusively design papercraft games because of the difference in cost to produce.
I think a good comparison would be a game like Dead of Winter which has like at least twice as much papercraft stuff in it as this Storm the Capitol game but at highest I think sold $79.99 retail and was rather profitable.
The difference in your friend's game is the plastic counters, I think. A pair of my friends have been publishing games for almost a decade now and they try to exclusively design papercraft games because of the difference in cost to produce.