I think I've gone into this before here , but one of the workarounds silicon valley types have been floating the past couple of decades to neutralize privacy concerns is to tokenize your data in order to require companies to pay you for access. The idea being you get a micropayments while they continue to abuse your data and the system continues exploiting us while we get the warm fuzzy feeling of knowing we're getting something out of the transaction. I think a lot of the hype around NFTs by corporations is to normalize the idea of us all "making money" on the blockchain in an effort to pave the way for something like that.