You know this sparked a thought in my mind; it's a bit like Pascal's wager (basically; the reward of going to Heaven is so enormous that the only rational decision is to believe in God just in case) in that if you hype the reward up to be so world-changing, you can get people to risk more and more simply by selling it

...I guess that's just a fancy way of saying snake oil salesman or something, but yeah, promise something will literally change the entire world as we know it and not only will people throw endless cash at it, but call people who cast a critical eye on it morons